Renaissance Design: Standardization and Modularization in Print 1450-1660
Gutenberg Bible 1455 - first book printed with movable type
Graphic design became very influential with printing press use
advancements sped up via shared information in all disciplines
First logos used by printers in colophons - form of advertising
early typefaces mimicked scripts
printing involved different processes performed by specialists
Graphic design became integral part of printing industry
graphic incunabula - illustrrated works printed before 1500 that enriched common ppls lives, information /entertainment
Humanism emerged as ppl, v. churches, could be the center of knowledge
Women still not educated
Science flourished and struggled with church
Secular and religious art flourished
Printers felt their work was very important
Much business booming in Renaissance made for plenty of jobs, receipt making, accounting, etc.
Metallurgical advancements helped printing industry greatly
Art started to describe a single viewpoint / perspective = humanistic
Thinking just changed in humans
Started to see a drawing as a projection of 3d onto 1d - Durer grid drawing
Netherlands became the seat of printing as there wasn't so much pressure from church as in France
French draftsmen fled to Holland in order to be able to do their work unfettered
Type mold was hand carved until 19th century
Typefaces were associated with the language they were written in
Orderly page layout is mark of the period
Many "portraits" were templates that could be slightly altered to resemble kings, etc = Ren. Clipart
Copperplate engravings allowed more detail than woodblocks for illustration
printed images became part of collective unconscious
Early tabloids sensationalized events
ppl started to experiment with artistic use of printing techniques
Maps were being printed with Europe in the center of world, this spread Eurocentric thought
Books were often banned if they were seen as antithetical to Catholicism
Printers were burned at the stake for protestant pubs
Printing really established itself into European Culture
No comments:
Post a Comment