Saturday, January 29, 2011

Drucker&McVarish Preface/Prehistoric Prelude

John McCain - Character is Destiny has same font and size as Women who Run with Wolves

Graphics always serve an agenda
design is a cultural practice
Role of graphic artist has evolved from artisan>celebrity
History of Graphic Design can be invisible to us
pages can be designed to bring things to mind - newspaper article, leisure book, etc
history of style=history of culture
I am adding graphic designer to my resume - also multi-media artist for posting yt videos to FB
We don't know names of graphic designers, but work is ubiquitous
Limitations of technology influence design - (You are not a gadget by Jaron Lanier)
Every graphic artifact expresses a POV and context - font-paper type-gender-race representations
Every graphic artifact mediates social relations
The art of graphics is the unspoken statement
Graphics are fraught with cultural baggage
A critical history attempts to unveil the ideological basis of a conventional history
any seamless, linear story is false
Good list of preface arguments on xxix

Prehistoric Prelude to Graphic Design
Prehistoric art exhibits deliberate intention and high level of craft
Goldilocks zone? LOL
Standing upright enables use of hands for tools and symbols (200000BCE)
...only humans have the capacity to represent abstract and absent phenomenon in symbolic form." FALSE - apes can sign.
Venus of Willendorf artist avoided face: too hard! Sized to hold in hand
Altamira cave paintings show intention to make likeness as realistic as possible - careful pigment mixtures, etc.
Cave paintings seem to follow strict guidelines in style
Gap between thinking and making is crucial to all forms of design
8000BCE first protowriting to mark ownership of stored grain harvests

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