The Culture of Consumption 1920's - 1930's
Lifestyle fantasies are created by advertisers
Marketable design concepts differentiate bt similar products
Purchases began to indicate status vs. meeting needs
Avant Garde art stylings began to show up in advertisements
Futurism sneaks up on Constructivism
Heavy influence from Russian design apparent
Modern design is closer to engineering than decoration
Advertisers kept American dream alive even during depression
Outdoor advertising began
Market analysis is born
Women's bodies are used in different ways to advertise
Conformity = side effect of ads
Ad agencies start to adveritse for themselves
Times New Roman for London Times by Stanley Morison - 1932
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