Saturday, February 5, 2011

Drucker&McVarish Chapter 9

Innovation and Persuasion 1910-1930
Modernists wanted a break from the past
Design without indication of historical context - not really possible
Futurists, Dadas - Avantgarde movements out to shock the bourgeoisie
Russian artists published their own avantgarde works without censorship
Dadas formed in Suisse used nonsense to protest war
Constructivists tried to define limits of art and design
Wanted to overturn oppressive sturcture of the world
Political propaganda posters take effect in World War I
Peaceful imagery on war time propaganda posters relax ppl into idea of conflict
Images of domesticity inspired soldiers
Propaganda also used to adjust societal roles of women: voting, driving, etc
Bauhaus established in 1919 inaugurated design as we know it
Based on manifesto by Walter Gropius
Established idea of design as a discipline
Closed by Nazis in 1933
Avantgarde principles were absorbed and applied to different art forms
"Art and technology! A new unity!"
Graphic designers were imprisoned and killed for anti-nationalistic typeface

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