Mass Mediation 1850-1900's
Printed materials start to feel natural
Print technology improves
Electricity replaces steam
High speed automation increases production of print
Graphics pervaded culture
mass media forms entire social infrastructure
standardization was happening
subtexts of messages influence, behavioral prototypes
paper was ultra abundant
The design of this book is getting on my nerves
Linotype and Monotype machines innovate industry
Finest work of nineteenth century illustrators was happening just before advent of photos
Women enter workforce - design force
Photography is for everyone
paper money becomes widely used- print is valuable
Stamps worth postage
Telegraphy enhanced pervasiveness of media
Telephones changed consciousness
Electricity = many more products available, longer work hours, more needs
All fields underwent technological advancement, from accounting to hairdressing
Typewriters become ubiquitous
Unregulated advertising
Brand recognition begins
Advertising becomes a business, aware of itself & ability to manipulate
First celebrity graphic artists
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