Tuesday, February 8, 2011

Drucker&McVarish Chapter 14

Postmodernism in Design 1970's - 1980's and beyond
Postmodernism sought to discredit originality - but produced original work
"Anything Goes" approach to design
Simulacra: images without context-free floating signs
No logo movement
expensive ad campaigns covered true human costs of production (sweat shops, etc.)
Seemed like young ppl running amok, throwing out every design precedent inc. legibility
Antihumanism
Punk stylings embrace the void
Hip hop one of richest expressions of post-modernism
Apple by MacIntosh transforms the design world with Photoshop

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