Corporate Identities and International Style 1950's - 1970's
Graphic Designers start to work toward establishing corporate identities
large multi-national corporations attempted to make the public feel like they were one entity with one identity/brand
Branding of a corporation was more of a plan of action, type fonts, logos, packaging
An international smbol language was invented, included cultural biases
International style of graphic design, grid-based, Suisse created
Design came back into objects vs. mass produced sameness
Simplicity in design conveys a powerful presence
Kenneth Boulding's 1956 book "THe Image"
Graphic Design journals blossomed
Ads often focused on one word, fonted just so, to establish a brand
Publishers sought to differentiate their books from advertisements with design techniues
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