Pop and Protest 1960's - 1970's
Ads begin to invert advertising logic
Coolness becomes a factor
consumers like to feel -in the know-
Fun, playful, clever
Counter culture erupts
back to the land movement
Consumers knew they were being manipulated
People became very concerned about their image
Medium was the message and also the massage
Pop style - illusion of freedom
Relative Sexual liberation
Youth culture bloomed
magazines began to be geared toward women and African Americans
Airbrushing images became norm
Mail Art begins
Psychedelic drugs influenced design aesthetic
Protests against Vietnam war began - graphic artists volunteered their services
Zines began operating outside print system
Revolutionary propaganda
Debord theorizes that we consume symbols
Postmodernism - the party's over
Learning from Las Vegas by Muriel Cooper exposed modernism as a style
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