Formations of the Modern Movement 1880's - 1910's
Backlash against mass production - fear that it is spiritually demoralizing
Arts and Crafts movement, William Morris and others
Belief in beauty of well-crafted everyday objects
Troy font - Morris
Arts and crafts movement spread everywhere
Japan opens to trade and Japanese influence enters design work
Art Nouveau
Movement that rejected elitism, brought about forms of common life with Japanese design techniques
Heavy natural elements
Jugendstil
Design journal from Germany: Jugend
Organic forms, female forms
Vienna Secession decided to display their work outside the fine art academy
Gustav Klimt was intellectual leader of movement
Viennese secession eschewed decorative excess
Loving Koloman Moser's work
Aubrey Beardsley illustrated Wilde's Salome
Professional journals begin to develop
Fine press movement works on typefaces, making them most legible
Search for universal language of form had begun
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